Max Armour

Press & Media

As Seen In

Max Armour
The Wall Street Journal
The Real Deal
The Sacramento Bee
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Max Armour

PRESS ARTICLES

Steep San Francisco street lined with Victorian homes, parked cars, and a palm tree, with the city skyline in the distance.

WSJ  I  May 1, 2026

What a $24Million Home Sale Tells Us About SF's Comeback

While the national media often focuses on San Francisco's challenges, the "smart money" is moving back into the city at a record pace. As Max Armour aptly puts it: “A contemporary house on San Francisco’s Russian Hill has sold for its full asking price of $24 million... The speedy sale is a far cry from the last time the house went on the market... it’s a reflection of the recent ups and downs of San Francisco itself.”
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San Francisco compound courtyard with a central fire pit, potted shrubs, and illuminated stone facade.

Robb Report  I  February 20, 2026

Featured in Robb Report

“Whether envisioned as a multigenerational family compound, a wellness-driven retreat, or a sophisticated live-work environment, the scale and flexibility are unprecedented for Pacific Heights,” Armour said. “It represents a rare opportunity to own something that cannot be replicated in San Francisco today.” Article By Wendy Bowman
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Wall Street Journal article about sales over $10 million, above an aerial view of a Pacific Palisades home.
Luxury Markets

WSJ  I  January 29, 2026

The Houseing Market is slumping - but Sales over $10Million are Skyrocketing

The broader real-estate market has struggled under the weight of higher mortgage rates. Meanwhile, the high end is surging. In 2025, the U.S. housing market continued to be mired in a slump, with sales volume stuck at its lowest point in decades and affordability out of reach for many buyers. But at the ultra high-end of the market, a very different narrative unfolded: Ultraluxury real-estate sales, which have boomed in much of the country for the last few years, got even stronger.
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San Francisco rooftops with the Golden Gate Bridge, bay, and hills beyond.

Sacramento Bee  I  January 22, 2026

‘Unprecedented’ in size, S.F. home has basketball court, 20-car parking, views

Multigenerational living “Homes of this caliber simply do not come to market,” listing agent Max Armour of Compass said in a statement. “Whether envisioned as a multigenerational family compound, a wellness-driven retreat, or a sophisticated live-work environment, the scale and flexibility are unprecedented for Pacific Heights,” he added. “It represents a rare opportunity to own something that cannot be replicated in San Francisco today.” The sellers, who could not be identified via public records, have moved to the East Coast after living in the property with their three children, according to a Compass representative. They leave behind much more than a house, Armour said. Read more at: https://www.sacbee.com/news/business/article314401283.html#storylink=cpy
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