San Francisco Market Snapshot — October 2025
Market Momentum Accelerates
As the fall selling season began, San Francisco emerged as one of the Bay Area’s strongest-performing markets.
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Home sales surged 35% year-over-year in September, signaling renewed buyer confidence.
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Inventory fell 28%, the sharpest drop of any major Bay Area county.
This rare combination — more sales, fewer listings — has created significant upward pressure on pricing and fierce competition for high-quality listings across the North Side.
📈 Tight inventory + elevated demand = strongest seller’s leverage in over a year.
Luxury Market ($5M+) Roars Back
The upper-tier market is showing remarkable strength:
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Bay Area $5M+ sales jumped 62% month-over-month and 55% year-over-year in September.
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San Francisco ranks third regionally (behind Santa Clara and San Mateo) for ultra-luxury transactions — ahead of Marin.
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All four counties saw year-over-year gains between 39% and 60%.
In San Francisco, trophy homes on the North Side — from classic Beaux-Arts estates to newly built view properties — are seeing fast absorption, limited supply, and multiple-offer scenarios.
🏡 Exceptional architecture and bridge views continue to command premium pricing.
Pricing & Market Dynamics
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Median house prices up 3.8% year-to-date, signaling stable appreciation and resilience.
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After a surge in price reductions earlier this year, the number of cuts has leveled off, indicating a major shift in market tone.
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Sellers are regaining confidence, and buyers are moving quickly on well-priced, move-in-ready homes.
In contrast, outer Bay Area counties — still lagging from sluggish economic activity — are seeing little to no price movement. San Francisco’s core luxury segment is once again outpacing regional trends.
📊 Key Takeaways for North Side Sellers & Buyers
| Metric | Year-over-Year Change | Trend |
|---|---|---|
| Home Sales | +35% | Buyer activity surging |
| Active Listings | –28% | Inventory tightening |
| Luxury ($5M+) Sales | +55% | Strong rebound in demand |
| Median Price (YTD) | +3.8% | Gradual appreciation |
| Price Reductions | ⬇️ Stabilized | Market confidence returning |
Looking Ahead
As Q4 begins, the North Side luxury market is gaining momentum.
Low inventory, renewed confidence among affluent buyers, and a stabilizing rate environment are all pointing to a robust close to 2025.
Expect continued strength across Pacific Heights, Presidio Heights, and the Marina — with well-positioned listings attracting serious attention and competitive offers.
Complete San Francisco October Market Report
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